Video Release Notes | SaaS Business

I introduced a remote production pipeline that transformed the way DoiT produces release and feature note videos. What began as a handful of in-house updates each year grew into a scalable, cost-efficient process delivering over 400% more content annually.

Through streamlined workflows, standardized templates, and AI-assisted editing, we’ve been able to consistently release clear, professional, and engaging video updates. These assets not only improved customer understanding of new features, but also enhanced product marketing campaigns and strengthened alignment between engineering, product, and marketing teams.

Highlights:
• Remote workflows scaled video release output dramatically without adding headcount.
• Ensured brand consistency across every update, reinforcing trust and professionalism.
• Elevated content quality, turning what were once functional updates into engaging, customer-friendly stories.